Don Bradford, VP of Communities at Yahoo, has joined eBay Inc.to head up the company’s social commerce push, according to a report Thursday.
eBay identified four main focus areas earlier this year. Bradford will be responsible for one of them. In addition to social, the other three are mobile, local and digital payments.
It is reported that Bradford started at the company on Monday and will be reporting to Dane Glasgow, eBay’s VP of global product management. eBay declined to comment.
Bradford is known for being a long-term Microsoft employee, having left only seven months ago to join Yahoo. At Microsoft, he worked on Bing’s user interface team in Mountain View, Calif., and previously worked on Microsoft Live Search communities and MSN Hotmail.