It seems that any sites related to the word ‘social’ will be popular among the users only for they are ‘social’. Reddit, a social news website, soars on traffic for unique monthly visits are up 37% since January, going from 13.7 million unique visitors then to 18.8 million in May. Meanwhile, its pageviews have also grown 25%, going from 999 million pageviews in January, to 1.228 billion in May. Reddit allows users to submit links to content on the Internet or submit "self" posts that contain original, user-submitted text, and users could also vote the posted links "up" or "down" with the most successful links gaining prominence by reaching the front page.
Reddit has been found in 2005, tended to trail Delicious and Digg in social media’s crowd sourced news segment. Reddit also has discussion areas in which users could discuss submissions and vote for or against other users’ comments. The most popular comments rise to the top by default. Comments that were strongly voted down by users are not displayed, although the reader can display them by clicking an additional link or by changing the preferences. As of June 2011, these discussion areas are particularly active, often generating hundreds of comments per submission. Popular comments are seen by thousands of users, and are often the basis for new submissions.
Found by Steve Huffman and Alexis Ohanian, Reddit received its initial funding from Y Combinator. The team expanded to include Christopher Slowe and Aaron Swartz in 2005. Aaron Swartz joined in late January 2006 as part of the company’s merger with Swartz’s Infogami. Condé Nast Publications, owner of Wired, acquired Reddit on October 31, 2006. Reddit became an open source project on June 18, 2008, With the exception of the anti-spam/cheating portions, all of the code and libraries written for Reddit became freely available on Github.
By the end of 2008, the team had grown to include Erik Martin, Jeremy Edberg, David King, and Mike Schiraldi. In 2009, Huffman and Ohanian moved on to form Hipmunk, recruiting Slowe shortly thereafter. In July 2010, Reddit introduced Reddit Gold, offering new features for a price of US$3.99/month or US$29.99/year. Its revenue and attention got them approval to buy more servers and hire more people. As of May 2011, .it has 1.228 billion pageviews.
Different from Facebook and Twitter., Reddit offers a marginally different demographic. For instance, according to new data from Ignite Social Media, Facebook has about twice as many female users as male users, Twitter, likewise, has nearly 25 percent more female users than it has male users. By contrast, Reddit users are predominately male — although the service does not have as many total users as either Facebook or Twitter. It also tends to be more focused on North America, in terms of the region as a percentage of its total user base.
Reddit at least has two ways to engage new potential customers: advertising and participation. Firstly, Reddit provides a self service advertising option. The service places sponsored links in the Reddit link flow. The ads are identified as sponsored links, but users can still comment or even vote on the ad. Like similar ad programs, Reddit advertising is bid based. Marketers can set budgets and track results too. Secondly, in a fashion similar to marketing on Digg or even Twitter, ecommerce marketers can join and contribute to Reddit as users.
The Reddit community is useful which even help user to save their wedding. BigPapiC-Dog, a Reddit user, published a plea for help on AskReddit. His wedding was approaching and he had just received the bad news that he had lost his venue. BigPapiC first asked if he could have his wedding at someone’s house. “We will clean up after ourselves,” he said. More than 1000 comments reply on his question, some offering up their places for the unlucky couple and many giving suggestions on how to “make their own venue” per say – and how to make it work. Users suggested ideas for the wedding, reception and everything in between. The couple apparently decided on bride’s uncle’s farm.
Reddit is statistically a bigger platform than Digg in terms of traffic for it is a more useful platform for users, could anybody reject a useful thing for him?
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