US online advertising is growing and will keep rising in 2015, according to new numbers from eMarketer.
The report predicts that online advertising will grow more than 20%, to $31.3 billion this year.
The growth in online display ads will be led by sites such as Facebook, Yahoo!, Google, Microsoft and AOL.
David Hallerman, eMarketer principal analyst, claimed: "Most marketers will spend at least a portion of their ad budgets with those five companies.
“Video advertising continues to attract new ad spending from brands because it generates greater audience attention than other digital ad formats,” said David Hallerman.
In the US the Local Search Association and Burke revealed recently that search engines have overtaken traditional print directories as the primary method for finding local businesses.
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