US Online Ad Revenue Rises 15%

US online advertising revenues rose by 14.9% year-on-year to hit a new annual high of $26billion in 2010, according to new data from the Interactive Advertising Bureau and PricewaterhouseCoopers.

After the first 16 years of broadcast TV,  the medium was raking in $16.1 billion in the U.S. Cable TV after its first 16 years  was generating $7.3 billion in ad revenue.
Internet advertising, though, has taken a rocky path to get to this point, reaching $8 billion in 2000 but taking four years to surpass that amount as the bursting Internet bubble had advertisers fleeing.

The report also estimated revenue for mobile advertising was between $550 million and $650 million. That includes search and display ads delivered through tablets and smart phones.


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