World of Warcraft: Update and install
July 13, 2011
Yesterday NetEase formally launched World of Warcraft: Cataclysm in China. The installation kits are 6 G, but after normal upgrading, the game turns out to be 32.9 G!!! NetEase has to cooperate with Dangdang.com to sell the on-game’s CD, which is a very rare thing. We noticed it cost more than two days for players to download the game, and another day to complete the upgrading process, which is really a challenge to players.
CTM opened at 6 p.m. yesterday and the farce began. Players could not install the game properly, not to mention to enter the game. It was been named ”World of Warcraft: Update and install ” yesterday . Though Netease and Blizzard finally fixed the problem, they really could have done better.
I believe it is the large client program and long waiting time that affected the promotion of online games. Some game companies succeed just by offering smaller on-line games in China, most of which are only several hundred Ms. Blizzard admitted loss of players yesterday, which proves the more complex the games are, the easier players will leave.