BlackBerry manufacturer Research in Motion is losing its top digital marketer to Samsung Mobile, just one day after reporting dismal earnings.
Brian Wallace, after spending nearly 11 years at the Canadian manufacturer, is leaving for Samsung Mobile, where he’ll be VP-strategic marketing for the US. While Mr. Wallace monitored all things digital at RIM as VP-digital marketing and media, his new role will also encompass offline media, creative and branding.
Mr. Wallace’s departure follows chief marketer Keith Pardy, who resigned in March, just weeks before the rollout of RIM’s iPad competitor, Playbook. Co-CEO Jim Balsillie took on the CMO role then.
Served at RIM, Mr. Wallace was responsible for building sizable audiences for the company on both Facebook and Twitter.