Local.com Corp. announced that it has acquired Krillion, Inc., a location-based product search startup, for $3.5 million in cash.
Local.com says it will integrate Krillion’s "product, pricing and discounts data" on its flagship site, and also syndicate it to its partners.
"Local product search is a natural fit for our business model and our key ‘soccer mom’ demographic," said Raj Mohan, Local.com senior vice president and general manager, owned & operated. "Krillion provides us with highly valuable local shopping content that we intend to deploy across our business in order to differentiate our various products to our end users, customers and business partners."
Sherry Thomas-Zon, Krillion’s CEO, will become Local.com’s vice president, local shopping.
"The Krillion team is excited to join the Local.com family. We have built the leading platform to bring real-time shopping data from retailers to online consumers shopping for products and services locally," said Thomas-Zon. "Our business is an excellent fit with the media platform Local.com has built. We look forward to integrating Krillion across the Local.com ecosystem."