Groupon and LiveNation, the parent company of Ticketmaster, have teamed up to offer customers deals on concerts and other live events.
Dubbed GrouponLive, the service, expected to launch in June, is aimed at easing both the perennial problem of filling empty seats at concerts and sporting events, including last year’s big drop in attendance that prompted numerous cancellations and left promoters with a hefty number of unsold tickets toward the end of summer.
"GrouponLive represents a new channel to drive value for fans, while helping artists and others to reach ever larger audiences," Michael Rapino, Live Nation’s president and CEO, said in a statement. "By adding this channel to our ticketing platform, we will also provide our venue partners with another option for driving ticket sales across a wide range of events."
The daily deals site is also expected to launch its real-time coupon service, Groupon Now, in the coming weeks.