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Google Inc. is shutting down Adravark, Google Desktop and eight other software products and Web features it said didn’t pay off for the Internet search leader.
"Technology improves, people’s needs change, some bets pay off and others don’t," said Alan Eustace, a senior vice president at Google, in a blog post titled "a fall spring-clean."
Eustace said some of the products would be killed off, while others will be merged into existing products as features. The employees working on the affected companies and projects will be reassigned to new positions at Google.
"This will make things much simpler for our users, improving the overall Google experience," he said. "It will also mean we can devote more resources to high-impact products — the ones that improve the lives of billions of people. All the Googlers working on these projects will be moved over to higher-impact products. As for our users, we’ll communicate directly with them as we make these changes, giving sufficient time to make the transition and enabling them to take their data with them."
Also being shut down or merged into other products in the coming weeks and months are Fast Flip, Google Maps API for Flash, Google Pack, Google Web Security, Google Image Labeler, Google Notebook, Sidewiki and Subscribed Links.
Eustace said it amounts to targeting the company’s resources more effectively. All the employees working on the affected projects will be shifted to higher-impact products, he said.
Page announced the company-wide refocusing in July when Google pulled the plug on Google Labs, a website that let users test out new products with which engineers were experimenting. Google Labs was where Gmail and Google Docs got started and was at one time an important piece of the company.
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