Google Buys Fridge

Google has acquired social networking site Fridge, a group coordination and photo sharing tool, and intends to integrate its functionality into Google+.

New York-based Fridge, which offered a simple and pretty group-communication tool with photo-sharing and event-planning features, had raised some curiosity when it told members last week via e-mail that it was shutting down its product. Users were told to download and save their data by July 19. (That date has now been extended to August 20.)

“Fridge fits perfectly into Google Plus’ plan. Right now, Google+ is asymmetric. We’re going to help them create shared spaces,” said Austin Chang, founder of Fridge.

A Y Combinator graduate from 2010, Fridge has amassed 40,000 monthly unique visitors, who have created more than 20,000 groups.


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