Game Portal 178.com Introduced Strategic Investors

July 6, 2011 – China’s game portal 178.com recently has introduced strategic investors, while a source claims to be ‘hearing’ rumors that 178.com’s Chief Executive Officer, Chang Yunfan is in disagreement with the new investors and planning to submit his resignation. Chang has denied it on his Weibo ( Chinese twitter).

178.com, 17173.com, and Duowan were the Top 3 game portals in China, but under the guidance of major shareholder – Perfect World, 178.com failed to crack into Top 10 in 2010, which made people wonder what would happen between Perfect World and Chang.

Chang was the founder of Duowan in 2005, then in 2008 he left Duowan and created 178.com with Perfect World’s investment. 178.com bought the famous World of Warcraft community bbs.ngacn.cc (Nation Geography of Azeroth)in 2010.

In 2010, China’s game business invested more than 1 billion RMB on advertising. Among game portals, 17173.com has got the lion’s share – 51%, UUU9.com at #2 has 9%, Duowan stands at #3 with 7%, the rest were shared by the other 15 medias.

To avoid direct competition with 17173.com, UUU9.com focus on sports games; Sina Net game channel targets at industry values; Duowan has released it’s voice chat tools YY.

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