ChinaJoy 2011: Mobile Online Game Market Attract More Attention

July 27, 2011

The annual game players’ festival — the Ninth ChinaJoy, will be held in Shanghai, July 28-31. The9 has ordered a booth in the W2 Pavilion, which is for “Mobile Internet entertainment”; China Mobile, China Unicom and China Telecom also have booths in this pavilion. It is clearly that The9 will pay more attention on wireless games and the mobile online game market will grow faster than our expectations.

The9’s wireless business was started in 2010. In early 2010, CEO Jun Zhu said that The9 would enter the mobile Internet market. This July, The9 made an undisclosed minority equity investment in Aurora Feint, the company behind OpenFeint, a social gaming network for the iPhone, iPod touch and iPad.

CNNIC’s report shows that China’s mobile Internet game players numbered 17 million by June 2009, reaching 14.7% of all mobile Internet users. Statistics from Enfodesk, the Seasonal Survey of Chinese Mobile Internet Business in Q1, 2011, recently released by Analysys International, shows that Chinese mobile games revenue had reached 255 million RMB in Q1, 2011, with a sequential growth rate of 18.41%. More and more game companies are entering the market, hoping to start a new round a growth.

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