American Online Shopping Sales Rise 14% in Q2

American online spending from April to June was down for the third straight quarter but was up 14% year-over-year, while spending on consumer electronics was up at least 15%, according to new data from online research firm comScore.

Online sales in the United States hit $37.5 billion for the second quarter of 2011, according to Comscore.

"It’s clear that consumers are continuing to shift to the online channel, with almost $1 in every $10 of discretionary spending now occurring online," said comScore Chairman Gian Fulgoni in a written statement. "E-commerce’s benefits of convenience and lower prices continue to be the drivers of the shift."

The top-performing product categories online were consumer electronics, computer hardware and software and event tickets, each of which grew at least 15 percent from a year ago.

ComScore also reported that the top 25 online retailers accounted for 66.4 percent of dollars spent online, down from 67.7 percent a year ago. It attributed this to small and medium-sized retailers regaining lost market share.



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