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Amazon.com has named Larry Kirshbaum, a literary agent and the former CEO of Time Warner Publishing Group, to head its newly formed general-interest imprint. Kirshbaum will start on July 5th at the imprint’s New York City offices.
According to ereads.com, Kirshbaum’s imprint will publish business, general nonfiction, literary, commercial, and young-adult fiction in both print and digital formats.
The move indicates that Amazon is announcing itself as a serious competitor against the traditional trade publishers..
"I was trying to find a way to do some publishing as an agent, and I was talking to various people to learn how an agent could best be a publisher as well. In the end, I realized it was cleaner to do this working for a company totally committed to digital publishing and that has the resources and structure to make this successful," said Mr. Kirshbaum.
"We’re happy to confirm that Larry Kirshbaum has accepted the role of vice president and publisher of Amazon Publishing’s New York office," said an Amazon spokeswoman.
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