On Tuesday, Microsoft announced the plan to bring interactive ads to Xbox360 consoles, via using the voice- and gesture-recognizing capabilities of Kinect controllers.
Adverting is everywhere around you, now it’s time for Xbox 360. Because it just knocked out the door of Kinect.
Mark Kroese wrote a blog post to present his confident on this plan, as Microsoft advertising business group general manager. He said: "I believe that the Kinect platform, and NUads, will unlock the incredible potential of interactive TV, and interactive TV advertising."" NUads “is a US technology, and be considered to bring the future of television advertising.
"Simply put, NUads break down the barriers between consumers and content on the TV screen, and make traditional linear content — like a 30-second TV spot — irresistibly interactive."
Xbox 360 is quite useful now. Early in June, Microsoft added Youtube, voice commands, television shows and more to it. And now adverting is coming with no doubt. Of course, Microsoft will never throw the MONEY chance to water.
More than 10 million of the gesture-sensing Kinect accessories for the Xbox 360 has been sold worldwide since they hit the market in November last year. That also means there are more than 10 million users could be the target of ads in Xbox360, or more.
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