- 在舊版中，約有43%的參與者註意到了“Sponsored stories”，而在新版中，Timeline模式下的廣告被63%的參與者瀏覽到，有了顯著的提升（個人感覺是因為廣告模塊在Timeline模式下做成了不隨頁面滾動的格式，瀏覽量自然提升了）。另外，參與者在不同的用戶主頁上花費了幾乎相同的時間去瀏覽廣告。
The map shows what study participants spend the most time looking at. The areas that are dark red were looked at most.
This is the same information from the previous slide presented in a different way. The clear areas are what people saw when they looked at the profiles.
Web Page Fixation Order refers to the order in which participants looked at different elements on the page.
The numbers on this page refer to how much time, in seconds, passed before participants looked at each page element. It does not refer to how much time they spent looking at each element.
Facebook Timeline 社交網絡facebook的時間線眼球視覺化統計
This slide shows both the percentage of participants who looked at each page element and the amount of time they spent looking at it.
Facebook Wall Facebook牆視覺化統計
Facebook ads get seen by even fewer people in the new format than they did in the old format. Participants spent on average about the same amount of time on both.
Twitter rolled out a major redesign in December that rearranged page elements and added new features.
Twitter Visual Attention Level
In both profile designs, tweets get the most attention.
Twitter Opacity Map
Profile thumbnails got more attention when they moved from the left to the right.
Twitter Fixation Order
In both designs, participants looked toward the middle of the page first.
Twitter Average Time to First Fixation
On the old Twitter page, participants looked at tweets first. On the new page, people found the “who to follow” box first.
舊版 Twitter 眼球視覺化統計
Viewers spent the longest amount of time looking at tweets.
新版 Twitter 視覺化統計
Tweets also hold the most attention in the new version of Twitter.
MySpace overhauled its site last year to take it from “social network” to “social entertainment destination.”
In both the old and new profile, the top photos get the most attention and the information on the right side the least.
MySpace Opacity Map （不透明貼圖）
Faces get seen more than anything else on both of Lady Gaga's profiles.
In both profiles, participants looked at the top of the page first and the lower right-hand corner last.
On average it takes seven seconds to reach the column with activities.
新版 MySpace 視覺化統計
All participants noticed Lady Gaga on top of the profile, and on average that's what they spent the most time looking at.
舊版 MySpace 視覺化統計
Before the revamp, study participants still noticed the top photo the most, but spent even more time looking at it. They noticed other information on the page such as contact information and tour dates even less.