Strategy Analytics:2013全球遊戲業將達649億美元

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根據權威統計機構Strategy Analytics的分析報告,全球的遊戲軟件業產值到2013年為止,將由2009年的465億美元增長到649億美元。

2009年是視頻遊戲發行艱難的一年,因為目前這一代遊戲機週期達到高峰,銷售開始減速。網絡遊戲的收入來源一直持續增長,幫助整體市場將繼續保持上升趨勢。 IGA植入式廣告、遊戲內虛擬物品將成為新的收入來源,刺激在線遊戲收入的增長。 

這份報告全名為《全球遊戲市場預測》,其中的預測對象包括實體遊戲軟件和數字下載版本,大型多人在線遊戲,以及IGA遊戲嵌入式廣告和虛擬物品的總和。這個總和將從今年開始有高速增長趨勢,而其中,依賴網絡的數字發售版以及網絡盤遊戲所佔比重將佔大頭,遠高於傳統實體遊戲軟件。越來越多的遊戲設備開始依賴網絡,而這種新的盈利模式正在形成。這股勢頭將在2013年最終實現38%的增長。

Online Game Revenue Fuels Global Video Game Software Market

In-Game Virtual Goods to Drive Future Revenue Growth

Boston, MA – February 19, 2010

 Strong growth in the global video game software market will continue in the coming years, with global revenues growing from $46.5 billion in 2009 to $64.9 billion by the end of 2013, according to the Strategy Analytics report, “Global Video Game Market Forecast .” This report projects increased spending on physical game software (made for console, handheld and PC), as well as digital downloads, online subscription services, in-game advertising and sales of virtual goods. Online game revenues, which are expected to rise at a compound annual growth rate (CAGR) of 18.7% to reach $24.8B by 2013, will grow the most–accounting for more than 38% of total video game software revenues.



2009 was a tough year for video game publishers, as the current generation game console cycle reached its peak and sales started to decelerate. Physical video game software sales in all major markets declined in 2009, despite last year's holiday season delivering stronger than expected video game hardware sales. On the plus side, online game revenue streams have been growing steadily, helping the overall market to continue its upward trajectory.

“Strategy Analytics predicts more revenue growth from online sources instead of from traditional physical game sales as broadband adoption continues, which is similar to other media sectors. More gaming devices and games are being connected online and new online revenue models are appearing on the market,” said Martin Olausson, Director of Digital Media Research at Strategy Analytics.

Jia Wu, Analyst in the Strategy Analytics Digital Media Strategies (DMS) service and author of the report, added, “New online revenue streams, such as in-game dynamic advertising and sales of virtual goods, will spur rapid growth in online game revenues in the coming years.”

Strategy Analytics predicts the sales of virtual goods in social network-based video games to be the predominant growth category over the next five years. While the Asia Pacific market will dominate virtual goods sales, North America and Western Europe will experience faster growth .

 

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