Americans spend more time on Facebook than any other destination on the Web, Nielsen said in its latest social media report.
In fact, American Internet users now devote more time to Facebook than any other site, spending a total of 53.5 billion minutes a month using the social network at home and at work. That’s more than Yahoo (17.2 billion minutes), Google (12.5 billion), YouTube (9.1 billion), Blogger (724 million), Tumblr (624 million) and Twitter (565 million) combined.
The study found that social media use was growing on mobile devices as well. Social networking app usage is up 30 percent from last year, and more than twice as many people over 55 visited sites like Facebook and Twitter on their smartphones in May 2011 than May 2010.
Nielsen also revealed that heavy social media users were more social in real life than their unplugged counterparts, too. According to their research, active adult social networkers are 45 percent more likely to go on a date, 19 percent more likely to attend a sporting event, and 18 percent more likely to go to the gym.