Netflix Inc., America’s largest video subscriber service, is rising prices as much as 60 percent.
To maintain both DVDs and streaming, customers with have to pay $15.98 per month, a 60 percent increase. The changes take effect immediately for new customers and in September for existing ones.
The company now offers two DVD-only plans – one at $7.99 per month for one disc at a time and $11.99 per month for two at a time. And unlimited streaming, without DVDs, will cost $7.99 per month.
The company is also creating a separate management team, headed by chief service and operations officer Andy Rendich, to concentrate on the DVD-by-mail service that was the foundation of Netflix’s rise as an entertainment industry powerhouse.