Netflix Rises Prices 60 Percent

Netflix Inc.,  America’s largest video subscriber service, is rising prices as much as 60 percent.

To maintain both DVDs and streaming, customers with have to pay $15.98 per month, a 60 percent increase. The changes take effect immediately for new customers and in September for existing ones.

The company now offers two DVD-only plans – one at $7.99 per month for one disc at a time and $11.99 per month for two at a time. And unlimited streaming, without DVDs, will cost $7.99 per month.

The company is also creating a separate management team, headed by chief service and operations officer Andy Rendich, to concentrate on the DVD-by-mail service that was the foundation of Netflix’s rise as an entertainment industry powerhouse.



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