Recently, Lenovo, a Chinese multinational computer technology corporation that develops, manufactures and markets desktops and notebook personal computers, workstations, servers, storage drives, IT management software, and related services, announced that it will release a video game console called the Ebox, which has the same breath as Microsoft’s Kinect for Xbox 360. Like Kinect, the Ebox operates without a controller, instead using a camera that beams out infrared light to detect body shapes. The console will be marketed in China only upon its release, with further releases in the Asian-Pacific and worldwide markets planned if the console proves to be successful.
Without any doubt, that console is a complete clone to Microsoft’s Kinect for Xbox, especially for its name, Ebox, just simply cut off the letter “X” and put an “E” instead. Maybe the company worries about the copyright issue, it has revealed that the console might possibly changes its name as ISEC. However, to clone other’s hardware is not enough for having a position in current console war, good games and the supports from the third party well-known developers are also needed. According to the report, games for the console will have elements of Chinese culture, intended to appease an authority that prohibits the sale of game consoles for fear that they physically and mentally harm the nation’s children. At launch, 30 games will be available, and 16 global game developers have reportedly signed on.
Hardware is the body, and software is the soul. In console war, the quality of games mean everything, however, the elements of Chinese culture is not an advantage for taking Chinese market. None of PlayStation 3, Xbox 360 and Wii are officially released in China, but thanks to the scalpers, the seven generation home consoles are currently everywhere for sale, and the games. Lack of innovation and excellent games support, how could this console be actually successful?
The company is seemingly tired of creating something new for itself, instead, it spends most of time to clone from the other company’s product, even the names. Last year, Apple’s iPhone was very popular in China, and achieved a very huge success, for cloning the glory, Lenovo launched LePhone as an Apple iPhone rival with a low price strategy and customized for Chinese users. The company received strong support from top domestic service and content suppliers; including Baidu Inc, Alibaba Group and Tencent Inc. The price is only equal to half of the iPhone’s. Moreover Lenovo LePhone supports China Mobile’s GSM & TD-SCDMA, China Unicom’s WCDMA and China Telecom’s CDMA 2000 network (China Mobile has 52.78% of market shares, China Unicom has 22.95% of market shares, and China Telecom has 24.3% of market shares), whereas Apple iPhone only supports China Unicom’s WCDMA and China Mobile’s GSM. However, LePhone’s ugly appearance and heavier weight can not make it to be in a position as iPhone’s competitor, as of Feburary 21, 2011, LePhone has sold 230,000 units in China, and as for its rival, iPhone 4, as of December 15, 2010, the China Unicom iPhone 4 has sold nearly 600,000 units, pre-orders are not included. In addition, when the tablet computer market was invigorated by Apple through the introduction of the iPad device in 2010, Levono followed up and launched its iPad clone, LePad, which had the same destiney with its previous LePhone. It sold over 1200 units in its first week release, including pre-orders, by the way, iPad’s first week sale was 500,000 units, iPad 2’s was amazing 1 million, and even Motorola’s Xoom sold 100,000 in the first week. 本文轉載brothersoft，編輯僅做翻譯。詳細請查看原網站文章。