CrowdStar’s first mobile-only game Top Girl has hit a milestone, with one million downloads in ten days after release.
Launched on iOS in the middle of June, Top Girl is a female-focused role-playing game that lets players create a fashionable avatar and then climb up the fashion social ladder. Players are challenged to collect money by doing modeling job, buying fresh outfits and visiting clubs. The app is free to play but charges users for virtual goods.
"We knew our first mobile-only title would have impressive results but Top Girls’ popularity definitely exceeded our expectations," said CrowdStar’s director of mobile Blair Hamilton.
"Compared to other top-grossing games like Angry Birds, which targets all players, we really only target half the equivalent audience because it’s a female friendly role-playing game."
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