July 19, 2011
According to Analysys International’s data of the Chinese online games market monitoring in the second quarter of 2011, China’s net client games revenue has reached 8.76 billion RMB in Q2, 2011, with a sequential growth rate of 3.1% and a year-on-year increase being 12.6%.
The growth of the market slowed sharply in the second quarter of 2011. The main reason is that the paying of consumers was increased under the strong sales promotion in the first quarter. The market slowed down in the second quarter because of the seasonally negative factors. While the market kept growing thanks to the summer promotion in late June.
Analysys believes, as the NCEE (National College Entrance Examination) ended in early June and the summer vacation began, a new wave of consumption has arrived. We are cautiously optimistic towards the possible explosive growth at the end of the second quarter. It is predicted that the market will completely warm up in terms of products and consumer confidence, while a great number of new games coming into the market may dilute the ARPU of the consumers.
Analysys Data shows the main motive power of the second quarter is the RPG games. Netease, NetDragon and Giant are average in performance, and have a tendency of a slowdown judging from their third-party trading performance. However, Perfect World International, Legend of ChuSen2 and other games maintain good momentum of growth.
It is expected that in Q3 more wonderful games will join in, such as Mabinogi: Heroes, League of Legends and Crazy-Shooting Bubble Fighter.