Amazon.com Inc. reached an agreement enabling customers to view certain movies from Universal Pictures online, stepping up competition with Netflix Inc. and Hulu LLC.
The deal gives Seattle-based Amazon access to selected Universal Pictures movies, making more than 9,000 movies and TV shows available to members of Amazon’s premium service, known as Prime.
Amazon Prime is a membership program that gives subscribers discounts on shipping for a $79 annual fee.
The arrangement is Amazon’s second significant licensing agreement in recent days aimed at augmenting its streaming library. Last week, the company struck a deal with CBS Corp. that covered 2,000 episodes of the television network’s shows.