Amazon Signs Streaming Deal With NBC Universal

Amazon.com Inc. reached an agreement enabling customers to view certain movies from Universal Pictures online, stepping up competition with Netflix Inc. and Hulu LLC.

The deal gives Seattle-based Amazon access to selected Universal Pictures movies, making more than 9,000 movies and TV shows available to members of Amazon’s premium service, known as Prime.

Amazon Prime is a membership program that gives subscribers discounts on shipping for a $79 annual fee.

The arrangement is Amazon’s second significant licensing agreement in recent days aimed at augmenting its streaming library. Last week, the company struck a deal with CBS Corp. that covered 2,000 episodes of the television network’s shows.

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