Amazon.com, which is a distant No. 2 to Apple Inc. as a retailer of downloadable music, has lowered its prices to compete with iTunes.
The company is now pricing select top-selling tunes for 69 cents, down from 89 cents previously. About 200 songs out of the 15 million available have had prices cut to 69 cents.
Craig Pape, the director of Amazon Music, said cutting prices boosts music sales and improves the site’s music recommendation engine.
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